A single product can be useful to a business. When we integrate a number of single products, we create a solution.
If you think about all the software products you have, and we imagine these are a working body. If you integrate the ‘best-of-breed’ products into a solution, it means that ever single product is great at what it specifically does, but when integrated, its single greatness, is exponentially increased, by the greatness of the other products.
If one of the products is not performing as well, for example the right arm, we simply replace it with another right arm, that does not impact the whole system, but adds the greatness that might have been lacking from that single product.
An example in our Retail environment: Creating promotional catalogues requires a lot of content. This content is all the actual products like a can of coke-cola, with its complete description of the product, SKU numbers, image, colour and more, which is usually stored in a Product Information System (PIM). But a PIM system is great at managing the information on a product.
Most retail businesses need to produce promotional material and catalogues. They therefor have a serious amount of products and content. The information of the product is kept in the PIM system, but the images and all the other details are usually kept in a Digital Asset Management system (DAM). This system keeps track of the latest image, and the latest versions of their marketing material, and allows them to share, manage and find all the right products for their marketing campaigns.
Now that they have the products, and its related information from the PIM system, and then the latest version of the image from their DAM system, they now need to produce promotional marketing material and catalogues. This can be done manually with design tools like InDesign, where they will copy and paste, or drag and drop the content from the PIM and the DAM into a layout. But, this is all manual, and takes time, and allows for human errors.
This is where INTEGRATIONS come in: We integrate their PIM system with their DAM system and their catalogue pagination tools, so that the entire process can be automated. Now a designer can automatically select the products from the PIM, that checks and pulls the latest image from the DAM, and exports the completed marketing material or catalogue into the designers tool, InDesign, in a matter of seconds.
These integrations have taken individual products, that are good, and connected them together to make a solution that is great.